CaFCP’s 2012 Go campaign earned a Merit Award from the Sacramento International Association of Business Communicators. In all, 35 awards were given in a range of categories. CaFCP is one of three awardees that is not a professional advertising or PR firm.
Through the Go campaign, we took very technical messages about how FCEVs and hydrogen work and translated them through a picture, tag line and two sentences into an emotional appeal that was:
1) broad enough that it covered all vehicles, no matter the automaker, 2) truthful without overpromising, 3) based on real-world information and 4) representative of all 34 of CaFCP’s members’ products and services.
Our goal was to increase traffic to www.cafcp.org by 25%. By the end of the campaign, we increased website traffic by 911%. The number of Twitter followers more than doubled, Facebook engagement increased by a factor of five and we added nine social media influencers to our followers.
Click here to see a summary of the campaign. You can find all Go blogs still posted on our website.